how to format data for VTwonen

These guidelines are intended for all sellers who want to work with VTwonen. It will help you create effective and attractive product listings that meet VTwonen standards and the expectations of their customers.

Title Structure

Title order: [brand] [product type] [Name] – [attribute 1] – [attribute 2]

for ex : Zuiver rug Tasty – beige – 200x290cm

The brand is written as officially registered. The rest of the title is written in lowercase, unless it is a name.

The title may contain a maximum of 150 characters.

A clear, accurate title helps inform potential customers. In addition, it improves search engine visibility. An effectively structured title follows a specific order that is logical and informative.

Product Description

Short product description (max. 300 characters) (HTML not allowed)
Long product description (HTML allowed)
Bullet points (max. 200 characters) (min. 3 and max. 5) with key information
Address the customer directly (“you” and “your”)
Describe not only the features but also the benefits and experience
Integrate relevant keywords
Always use abbreviations for measurements (cm for centimeters)

Images & Videos

Best resolution: 2048 x 2048 px
Minimum resolution: 800 x 800 px
Maximum resolution: 4472 x 4472 px
File size: max. 3 MB
File types: JPEG, PNG, WebP
Aspect ratio: 1:1 or 3:1
No frames, sketches, watermarks, logos, labels, or prices

Main image : shows the complete front view of the product, such as a full display of a pendant lamp against a white background.

An atmospheric image shows the product in a realistic setting.

Detail images are close-up images that show the specific characteristics and finish of the product, such as texture, buttons, seams, or other important details.

Use additional images or drawings to show different angles, possible usage scenarios, any accessories, or dimensions.

Attributes

When adding products, some attributes are mandatory

Mandatory:

Category

EAN

Store SKU

Brand

Dimensions

Color*

Color tint*

Length

Width

Depth

Height

Diameter

Material*

interior style*

* For color, color shade, material, and interior style, you must use the exact attributes from vtwonen.

You can find them in the following files : https://docs.google.com/spreadsheets/d/1xtauHVYUVHVNs8PspuOsV4qbWWnZzac8EvWas20JG20/edit?usp=sharing

How to know the right interior style

Mix & Match :

Simple and timeless.

Black, white, grey, and natural tones.

Wood, steel, glass, and wool.

Furniture with pure, basic shapes.

Sleek, functional, and minimalistic.

Also think of the “hotel chic” interior style.

Industrial

Tough, robust, and raw.

Concrete, steel, wood, stone, and glass.

Black, grey, brown, petrol, natural leather.

Factory style, vintage look.

Industrial lamps, metal accents.

Vintage/Retro

Unique furniture from the 1950s & 1960s.

Round, streamlined shapes.

Veneer, (molded) plastic, colored glass.

Special fabrics with repeating patterns.

Old furniture mixed with new items.

Country/Rural

Country and warm.

Smooth walls, linen, rustic tiles.

Pure, robust, and timeless.

Cozy and inviting.

Timelessness, robustness, and comfort.

Also think of the romantic interior style.

Scandinavian

Fresh, light, and functional.

Simple, beautiful finishing.

Light woods, wool, and cotton.

Warm and neutral.

Simple patterns, soft fabrics.

Also think of Japandi and minimalistic styles.

Design

Special, unique, and timeless.

Thoughtful design, high quality.

Varies depending on the design.

Mix of design classics and other furniture.

Increases in value over time.

Also think of modern and minimalistic styles.

Eclectic

Unique, personal, and balanced.

Unexpected but perfect combinations.

Characterful, trend-sensitive, often retro.

Reflects someone’s personality and taste.

Authentic and original.

Also think of 1970s and 1980s interior styles.

You can use the following template to help you format your product data.

https://docs.google.com/spreadsheets/d/1esYVcN2LBlsqSZDmI_X-3CgVwbbMGrzbLYN7sEQYNlE/edit?gid=0#gid=0